MOV Brewing
Branding & Product Design
Client: Independent
Role: Art Director, Graphic Designer, Collateral
There’s a beer for everyone (who drinks beer). From skiers to tabletop gamers, brewing companies have done a great job of catering to just about every niche under the sun. But what about the niches that aren’t traditionally associated with our favorite carbonated courage booster? One such niche I chose to draw focus to was science fiction enjoyers. Whether you like to read it, watch it, write it, or play it, you’re probably doing so with a beverage close at hand. That’s where MOV comes in. Utilizing retro-futuristic tech iconography alongside refrences to science fiction history, MOV is a companion for those long cycles spent cruising through asteroid fields or hacking your way into the mainframe with nothing but a cyberdeck and a dream.
© 02024 / Travis Gray